The psychology of jewelry: why jewels attract us

This page gathers the questions most often asked about the relationship between people and their jewelry. They are observations and points of view, not diagnoses: jewelry is not an exact science and each person lives it in their own way.

Why do certain jewels attract us? #

Several things usually add up: color and shine, which draw the eye; the memory they bring; the meaning we give them; what they say about us; and the culture we grew up in. See why we wear jewelry.

Jewelry and emotions #

A jewel sits close to the body and can be tied to a moment, a person or a mood. That is why it becomes an object with an emotional charge. See the emotional value of a jewel.

Jewelry and self-esteem #

For many people, getting ready and putting on a jewel they like is a way of looking after themselves and feeling at ease with their image. It is not a recipe for self-esteem, but it is a gesture of attention to oneself.

Why can a jewel make us feel secure? #

When a jewel comes from a loved one or recalls something important, wearing it can bring company and calm. It is a personal, symbolic effect, not real protection.

Jewelry and identity #

What we choose to wear says something about who we are or who we want to be. See jewelry as an extension of identity and what jewelry says about you.

Why do we change jewelry when we change style? #

Because jewels accompany stages of life. A change of job, city, clothes or life often brings a change of pieces. See when you stop liking a jewel.

Gold or silver, and stones #

Preferences for a metal or a stone have a lot to do with culture, skin and personal memories. See gold or silver and symbols in traditional jewelry.

Culture, design, fashion and spirituality #

Jewelry connects design, culture, fashion and belief. See meaning and symbolism of jewelry and contemporary jewelry.